CRM Lead

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of players across the globe. Headquartered in Tel Aviv. We’re looking for a hands-on CRM Lead to own retention strategy and campaign execution across our game portfolio. In this role, you’ll plan push and email journeys, partner with Social for true 360° campaigns and leverage AI tools to automate operations and drive continuous growth. Responsibilities Own and continuously evolve the CRM strategy, ensuring every campaign directly drives player engagement, retention, and revenue Plan, execute, and optimize multi-channel push and email funnels across the entire player lifecycle Partner closely with Social, Monetization, and Product teams to drive 360° cross-channel campaigns, delivering an integrated player experience with clear performance lift Build dashboards and performance reports that transform raw campaign data into actionable strategic insights Lead continuous A/B testing on messaging, timing and segmentation, turning top performing experiments into scalable, repeatable playbooks Leverage modern AI tools to automate campaign briefs, copy/art variations, QA, and reporting, shifting time from operational execution to strategy Take full ownership of key performance metrics, consistently lifting engagement and retention above benchmarks Requirements 2+ years in CRM, marketing automation, or lifecycle marketing Hands-on experience with leading CRM platforms (e.g., Braze, OneSignal, or similar) Practical experience using AI tools to streamline workflows, such as copywriting, report generation, or briefing automation Strong communication skills and experience working with multiple stakeholders and cross functional teams Strong analytical skills with a proven ability to work with complex datasets and turn numbers into strategic decisions A proactive, results-driven mindset with demonstrated experience owning projects end to end Full professional proficiency in English (written and spoken) Advantage: Experience in Gaming or B2C mobile apps. #LI-Hybrid Advantages null Benefits null