חברות הייטק בישראלPepsiCoDigital & eCommerce lead

Digital & eCommerce lead

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PepsiCo· Food and Beverage Services
Kfar Saba, Center District, Israelפורסמה החודשFULL_TIME

כישורים מהמשרה

Digital MarketingeCommercePerformance MarketingCRMCROGA4Website ManagementData AnalysisProject ManagementInfluencer MarketingB2B Lead GenerationDigital CampaignsOnline PromotionsUser ExperienceA/B TestingBudget Management

תיאור המשרה

Overview (English) Sodastream Israel is hiring a Digital & eCommerce Lead to join our team based in Kfar Saba . This is a temporary maternity leave replacement for a key role at the heart of our digital business. We're looking for a creative, commercially minded, and data-driven marketer who is passionate about building impactful digital experiences and turning ideas into measurable business results. Responsibilities (English) Lead the company's eCommerce and digital growth activities in line with business objectives. Manage and execute digital campaigns, online promotions, CRM activities (Email & SMS), and website commercial content. Optimize website performance and user experience through data analysis, CRO, A/B testing, and GA4 insights. Manage digital media budgets and external agencies to improve marketing performance and drive revenue growth. Develop and lead influencer marketing initiatives and B2B lead generation campaigns. Lead digital projects, website enhancements, and automation initiatives in collaboration with global teams. Collaborate with internal stakeholders and external vendors, manage budgets, and present performance insights and recommendations to senior leadership. Qualifications (English) Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of experience in Digital Marketing and eCommerce. Hands-on experience with Performance Marketing, CRM, CRO, GA4, and website management. Strong analytical, commercial, and project management skills. Experience managing agencies and cross-functional stakeholders. Excellent communication skills and fluent English.
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על PepsiCo

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

לעמוד החברה

עוד משרות ב-PepsiCo