Lead PMM - Growth & Monetization

Description At Lusha, we're building for builders. We build fast and AI-first, so we look for builders. By a builder, we mean someone who turns "maybe" into "done." We're looking for a Lead PMM - Growth & monetization to own the mid-funnel (MOFU) user journey and the pricing and packaging behind it. Sitting inside our Revenue Growth team, you'll drive monetization, adoption, and retention across the full lifecycle, from signup and first purchase through upgrades, feature adoption, expansion, and win-back. You'll decide what sits in each tier, where the limits fall, and what's worth paying for, then build the journeys that convert against it. As the in-house owner of the MOFU strategy, you'll shape and support the product roadmap by a. rallying PMs, sales, marketing, and executives behind high-impact growth initiatives, and bringing it to life, and b. through feature releases, in-app messaging, lifecycle email, and touchpoints across our native platform, extension, AI, and API technical surfaces. Hands-on experience with AI-powered tools and workflows is a must for this role. This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office. This might be for you if: You enjoy owning the full mid-funnel engine — from in-product journey design to pricing architecture to lifecycle communications and drive adoption to metrics that moves the business forward You like turning ambiguous pricing and packaging hypothesis into decisions backed by data and willingness-to-pay analysis You care about conversion and expansion at scale, and you're not afraid to drill down into data and find patterns that translate to impactful product/funnel/package changes You enjoy partnering cross-functionally with PMs, sales, marketing, and executives to align on growth priorities You actively leverage AI tools and workflows to move faster and sharpen your decisions You think in systems. You don't just launch campaigns, you build the pricing logic and lifecycle playbooks that let the whole funnel convert better Requirements 4+ years across product, product marketing, growth, or strategy, ideally focused on monetization, pricing, or user lifecycles with direct commercial accountability in B2B SaaS, usage-based B2C, or AI-native platforms Proven experience owning end-to-end launches: audience and message definition, tiering the release, briefing creative, enabling sales, and measuring what the launch actually moved Hands-on pricing and packaging ownership, not participation. You've modeled multi-tier SaaS pricing, assessed willingness-to-pay, designed credit/consumption limits, and built value-based packaging for different personas and features. Come ready to walk us through one pricing or packaging call you personally owned: the data behind it, who you had to convince, and what it did to revenue A strong builder mindset with a proven track record of rallying cross-functional teams and taking ideas to the finish line without direct authority Fluency in CRM data, marketing automation, lead routing, MQL definitions, sales metrics, and AI-agent workflows Exceptional persuasive communication, comfortable pitching abstract concepts to senior stakeholders Nice to have: Hands-on experience building AI agents for GTM or marketing A generalist mindset — someone who's good at many things and learns fast, not a narrow specialist Familiarity with Braze, Amplitude, Databricks, tableau, salesforce