תיאור המשרה
We are looking for a Senior Category & Growth Manager who will take full ownership of business categories and drive meaningful growth.
This is a highly entrepreneurial role, with broad responsibility over business performance, strategy, and execution, working closely on a daily basis with Marketing, Product, Data, CRM, Operations, and Sales teams.
This role is ideal for someone who knows how to identify opportunities, build smart growth initiatives, and mobilize the organization forward.
Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets.
DoktorABC functions as an end-to-end telehealth marketplace, connecting:
Patients seeking fast, convenient access to care
Licensed doctors providing online consultations and prescriptions
Pharmacies fulfilling prescriptions and OTC products
Medication & OTC products, including regulated treatments
Delivery partners ensuring fast, reliable home delivery
The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits.
Responsibilities
Full ownership of a business category — including strategy, performance, growth, and results
Lead cross-functional growth initiatives with Marketing, Product, CRM, Data, Sales, and Operations
Build category business and marketing plans from ideation through execution
Deep analysis of customer behavior, funnels, pricing, and competition to support decision-making
Lead decisions around pricing, promotions, messaging, and value propositions
Identify and lead product launches and the creation of new sub-categories
Measure and manage performance using KPIs, dashboards, and experiments
Entrepreneurial work style: initiating ideas, running fast tests, learning, and continuous optimization
Requirements
3–6 years of experience in Category, Growth, Marketing, or Product-Business roles
Strong ownership mindset and entrepreneurial thinking — able to build and drive initiatives end-to-end
Deep understanding of Marketing, Product, and Business, and how to connect them
Proven ability to lead complex initiatives across multiple stakeholders
Strong analytical thinking with the ability to translate data into business decisions
Excellent interpersonal communication skills and the ability to lead without formal authority
High level of English