Senior Marketing Analyst

Webselenese is seeking a highly analytical and performance-driven Senior Marketing Analyst with deep expertise in Search advertising across Google Ads and Bing Ads. You will own and scale paid search acquisition globally, with a strong focus on efficiency, experimentation, and revenue growth. This role is ideal for someone with hands-on experience in B2C and/or Finance and/or Gaming marketing environments, who understands full-funnel performance and thrives in a fast-paced, data-led team. Key Responsibilities Own end-to-end management of Search campaigns across Google Ads and Bing Ads Plan, execute, and continuously optimize campaigns to meet CPA, ROAS, and growth targets Conduct in-depth keyword research, query mining, and competitive analysis to identify new opportunities Develop and refine bidding strategies, audience segmentation, and account structures Run structured A/B tests across ad copy, landing pages, and bidding approaches Monitor and analyze campaign performance, translating data into clear insights and actions Collaborate with creative, product, and analytics teams to improve conversion funnels and messaging alignment Build dashboards and reports to track performance and inform strategic decisions Requirements 3-4+ years of hands-on PPC experience, with a strong focus on Search Proven expertise managing campaigns in Google Ads and Bing Ads Experience working in B2C and/or Finance and/or Gaming marketing Demonstrated success managing and scaling high-budget campaigns with measurable ROI Strong analytical mindset with proficiency in tools such as Tableau (or similar) Experience with A/B testing, conversion rate optimization (CRO), and landing page strategy Ability to work cross-functionally and communicate insights clearly to stakeholders Proven experience leveraging AI tools (Claude, ChatGPT) to scale PPC workflows, including building custom Claude Projects, system prompts, or tailored AI personas for copy creation and audience research - An advantage