תיאור המשרה
Description We are looking for a Creative Copywriter & Video Scriptwriter who can turn marketing goals into compelling concepts, campaign ideas, high-performing copy, and engaging video content across multiple channels. You will work closely with designers, marketers, video creators, and product teams to develop creative campaigns, advertising concepts, social media content, video scripts, landing pages, and brand messaging. This role is ideal for someone who combines strong writing skills with strategic and creative thinking, and who can transform insights into both effective copy and attention-grabbing visual storytelling. Responsibilities Develop creative concepts and campaign ideas for digital marketing. Write advertising copy for Meta, Google, TikTok, CRM, and affiliate channels. Create headlines, hooks, slogans, CTAs, and campaign messaging. Write video scripts for paid ads, social media content, UGC videos, brand campaigns, and product explainers. Develop storyboards, scene-by-scene concepts, voice-over scripts, and creative briefs for video production. Collaborate with designers, video creators, and editors throughout the production process. Prepare copy for landing pages, website content, banners, and email campaigns. Adapt messaging for different target audiences, markets, and platforms. Research competitors, market trends, and customer insights. Ensure consistency of brand voice and communication across all channels. Participate in brainstorming sessions and creative workshops. Review and optimize copy and scripts based on performance data and feedback. Requirements 5+ years of experience in copywriting, creative writing, advertising, content marketing, or scriptwriting. Ability to generate original concepts, not just write copy. Experience creating marketing campaigns for digital channels. Experience writing short-form video scripts for social media, paid advertising, or branded content. Understanding of storytelling, audience engagement, and video content structure. Understanding of consumer psychology and marketing principles. Ability to work with multiple projects and deadlines. Strong communication and collaboration skills. Portfolio demonstrating creative campaigns, advertisements, video scripts, or marketing content.