Web Dev/Marketing Operations Manager

Company Description As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base. Check Point Software Technologies has been honored by Time Magazine as one of the World’s Best Companies for 2024. We've also earned a spot on the Forbes list of the World’s Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World’s Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us. We’re looking for a Web Dev/Marketing Operations Manager to lead the strategy, design, and execution of personalized digital journeys across our website, HubSpot and Salesforce and to assist in the move of our CRM from HubSpot to Marketo later on in the year.  In this role, you will be a key player in creating, managing, and optimizing the user journey while executing impactful campaigns that enhance engagement across various channels.  You’ll have the chance to enhance your skills, expand your expertise, and directly impact the growth and success of our organization.     Job Description Own end-to-end marketing automation initiatives: from ideation and segmentation to execution, analysis, and optimization.  Own website optimization of our WordPress website, including page development, plugin updates and more.  Create Landing pages, emails, forms and other marketing elements.  Design and execute complex user journeys across our website, HubSpot, Salesforce, and connected CRMs, with a deep understanding of data structures and flows.  Track, analyze, and report on marketing performance across platforms using dashboards and data analysis tools.  Apply data-driven optimization: run structured A/B tests, monitor trends and behaviors, and optimize KPIs across segments and regions to improve engagement and retention.  Identify and implement AI-driven improvements to replace or augment manual marketing ops workflows, including documentation and performance measurement.  Collaboration with global stakeholders (marketing, sales, data, and engineering) to translate business goals into scalable MarTech solutions.  Support marketing operations as needed, including ad hoc tasks and conference preparation.  Qualifications 3–5 years of hands-on experience in marketing operations in a B2B SaaS company, including proven experience with marketing automation platforms (HubSpot & Marketo) and Salesforce CRM - must.  Hands-on experience maintaining WordPress websites - must  Solid understanding of HTML, CSS, basic JavaScript, themes, plugins, and page builders   Ability to debug common WordPress and front-end issues  Strong understanding of lead nurturing, segmentation, data integration, digital marketing workflows, Excel, marketing analytics tools and campaign execution.  Experience in campaign performance reporting and visualization tools.  Experience with additional digital tools (Google Tag Manager, Google Analytics, webinar platforms, etc.).  Detail-oriented, proactive, analytical, and a strong problem solver with excellent communication skills.  This is a highly hands-on technical role; curiosity and eagerness to learn are essentials.  Ability to work independently, manage multiple priorities, and collaborate across global teams  Advantage  Bachelor’s degree in Marketing, Business, or related field.  Fluent English; additional languages are a plus Referral Category: Standard Position CP Department: Exposure Management Office Location: Tel-Aviv Career site Category: Marketing