חברות הייטק בישראל ‹ OnTarget Communications ‹ Head of Product Marketing
Head of Product Marketing
עיריית הוד השרוו -מחלקת הרווחה והשירותים החברתיים, Center District, IsraelFULL_TIME
כישורים מהמשרה
Product PositioningMessagingGo-to-market StrategySales EnablementCompetitive IntelligenceCategory DifferentiationAnalyst EngagementVoice-of-customer InsightsCustomer StorytellingTeam LeadershipB2B SaaSEnterprise Tech
תיאור המשרה
Scope: Full Time Employed
Model: Hybrid - 4 Days Onsite
Industry: B2B SaaS
Responsibilities:
Product, solution, and platform positioning across lines of business, industries and buyer personas
Differentiated value propositions focused on business outcomes
Translate complex product capabilities into simple, credible messaging.
Go-to-market strategy for new solutions, major releases, and portfolio initiatives
Sales and partner enablement (decks, demos, battlecards, ROI narratives)
Competitive intelligence and category differentiation
Product and solution narratives for analyst engagement
Voice-of-customer insights and customer storytelling
Leadership and development of the Product Marketing team
דרוש/ה מוביל/ת תחום שיווק מוצרים
המשרה כוללת הובלת אסטרטגיית השיווק למוצרי החברה מקצה לקצה, מהגדרת מיצוב ומסרים, דרך ניהול השקות לשוק ותמיכה בפעילות המכירות, ועד ניהול והובלת צוות, עבור פתרונות מורכבים בסביבה גלובלית ודינמית
ניסיון ניהולי, ניסיון בעבודה בחברות ושליטה בעברית ובאנגלית ברמת שפת אם - חובה
Qualifications
10+ years in Product Marketing within B2B SaaS or enterprise tech
Proven ownership of positioning, messaging, and go-to-market for complex products or portfolios
Strong in sales enablement and competitive strategy
Experience working with industry analysts
Team leadership experience
English and Hebrew (written and spoken)
Experience with business platforms or multi-product suites
על OnTarget Communications
The Can Do documentation company! OnTarget Communications, a member of the LIH Limited Group, provides documentation, training and recruitment services to organizations and companies primarily in the Hi-Tech, Telecom and Bio-Tech fields. Using a specialized team of professionals, with extensive experience covering a wide variety of fields (hi-tech, legal, medical, HR, education, training, business, financial), we provide a 24x7 service level for those highly-demanding and jobs with tight deadlines.