Performance marketing analyticsSQL (advanced)BI dashboards (Looker or Tableau)KPI definition and trackingData reporting and executive presentationsMarketing funnel optimizationMarket research and trend analysisPython (Pandas, SciPy, NumPy) Data visualization and communication to non-technical stakeholdersAttribution/ conversion journey analysis (visit to FTD)
תיאור המשרה
The Company We are a high-growth B2C gaming powerhouse dedicated to redefining digital entertainment through immersive, data-driven experiences. Our team operates at the intersection of creative storytelling and cutting-edge technology, building products that resonate with millions of players globally. We foster a fast-paced, innovative environment where every team member is empowered to challenge the status quo and scale new ideas rapidly. The Role As a Performance Marketing Analyst, you will be the engine behind our growth strategy, transforming complex data into actionable marketing insights. You will bridge the gap between technical data extraction and strategic decision-making, ensuring our user acquisition efforts are both efficient and impactful. This role is critical for optimizing our marketing funnel and driving the sustainable scale of our global gaming portfolio. * Please note that this is a full-time position requiring 5 days a week on-site from our Tel Aviv office (not hybrid). Description Manage and optimize large-scale marketing campaigns across diverse channels to maximize ROI and player acquisition. Conduct continuous research on user conversion journeys from initial visit to first-time deposit (FTD). Build and maintain comprehensive data reports, automated dashboards, and executive presentations. Define and track key marketing performance indicators (KPIs) to align with overall business growth targets. Perform deep-dive market research and rigorous analysis of performance data to identify emerging trends. Collaborate with cross-functional stakeholders in Data, Finance, Product, and CRM to align strategy. Identify bottlenecks in the marketing funnel and propose data-backed solutions to improve user retention. Requirements 2+ years of analytical experience within the B2C online or gaming industry. Advanced SQL skills with the ability to query large, complex datasets and integrate multiple sources. Proven track record of working with BI visualization tools such as Looker or Tableau. Strong analytical mindset with the ability to communicate complex findings to non-technical stakeholders. Experience managing and optimizing high-budget marketing campaigns in a fast-paced environment. Proficiency in Python for data manipulation using Pandas, SciPy, or NumPy - advantage. Solid technological background or a deep understanding of marketing tech stacks - advantage.
על Yuval HR
Strategic Talent Acquisition & People Operations
I partner with leadership teams at high-growth organizations to bridge the gap between ambitious business goals and the human capital required to reach them. My work focuses on building the professional infrastructure and talent pipelines necessary for sustainable expansion—finding the perfect fit for the role and the specific stage of the company’s journey.
Core Focus Areas:
Strategic Search: Managing the full-cycle recruitment of high-impact hires and foundational team members.
Scalable People Operations: Developing the lean frameworks -from compensation to performance—that allow organizations to mature.
Growth Advisory: Navigating the organizational shifts and talent challenges that occur during rapid scaling.
My approach is grounded in clarity and efficiency. I believe HR and recruitment should be a catalyst for growth, removing friction so that your team can stay focused on the mission.
