Marketing Operations Team Lead

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries. We are looking for an experienced Marketing Operations Team Leader to join our Marketing team in Israel. In this role, you will lead two functions: Marketing Operations and AI GTM Engineering — owning the full operational and AI infrastructure that powers Papaya’s inbound, Growth, and SDR motions. You will manage and develop two direct reports, set the operational standards for the team, and ensure the systems, data, and AI agents the marketing org depends on are always running at their best. You Will Lead and develop two direct reports — the Marketing Operations Manager and the AI GTM Engineer — providing direction, prioritisation, and ongoing performance feedback Own the marketing and SDR tech stack end-to-end — HubSpot, Salesforce, and all connected tools — ensuring systems are correctly configured, integrated, and performing reliably Set and govern data quality standards across HubSpot and Salesforce — deduplication, field standardisation, enrichment, lead routing, and lifecycle accuracy Own the inbound automation architecture — lead scoring, nurture workflows, lifecycle stage management, and the lead-to-meeting handoff process Oversee AI GTM infrastructure — governing the build, quality, and performance of AI agents across the marketing org, ensuring they run reliably and deliver measurable output Implement and scale AI-powered workflows across inbound, Growth, and SDR operations — driving adoption of AI tools within HubSpot and the broader stack Partner with the Growth, Demand Gen, and SDR teams on funnel analysis, ABX operations, and campaign execution — translating business needs into operational solutions Build and maintain marketing performance dashboards and reports — inbound funnel metrics, MQL-to-SQL-to-Close conversion, campaign attribution, channel performance, and AI agent impact Evaluate and onboard new technologies — assessing fit, managing integrations, and ensuring the stack scales with the business Establish and monitor KPIs and benchmarks for marketing operations — continuously optimising processes to meet pipeline and revenue objectives Requirements: 5+ years of hands-on experience in Marketing Operations in a B2B SaaS environment 2+ years in a leadership or management role — proven ability to develop and manage direct reports Deep, hands-on HubSpot expertise — complex workflows, lead scoring models, cross-object data management, lifecycle stages, and automation Solid Salesforce experience — flows, formulas, custom views, reports, dashboards, and marketing-relevant CRM operations Strong understanding of inbound, ABX, and outbound marketing processes — funnel management, lead lifecycle, and attribution Experience with AI-powered marketing tools and automation frameworks — you have implemented AI workflows in a real GTM environment Data-driven mindset — you build dashboards, set benchmarks, and make decisions based on numbers Familiarity with workflow automation tools such as Zapier, Clay, or similar GTM engine platforms Advanced Excel skills Strong communicator and cross-functional collaborator — comfortable working with Marketing, Sales, SDR, and RevOps teams